Kendrick Lamar stars in the new “I AM” ad for Reebok’s Fall/Winter 2015 line.
Directed Anthony Mandler, Lamar strolls through his streets in Compton for the shoot.
“Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.” said K. Dot
post by: dopeSShhh